I'm a product designer and UXer currently living in sunny Arizona. Here are some of my selected UI/UX work.
Today’s modern working families are in need of a better way to manage their scheduling and daily planning because their current methods of scheduling and planning are not always working out for them and have led to communication problems and conflicts.
I conducted interviews and surveys with 10 different people, ages 31-53, M/F, employed, married/divorced, has kids. From the interviews I found out that each family member and caregiver has their own schedules, and they change constantly, making keeping track of each other’s schedule a nightmare.
Most people use the combination of the “paper way” of writing down schedules with a pen or marker and the “techie way” of using mobile apps. Most used apps are iPhone Calendar (~87%), Google Calendar (~43%), Notes app (~30%), and Reminders app (~15%).
The multiple ways families are using to manage their schedules have resulted in miscommunication among themselves — their pain point. They all shared a common goal: They want to be able to see each other’s schedules and plans (lists) at any time in order to avoid communication problems and conflicts.
From the user research and affinity mapping, a persona named Lena was crafted to visualize the ideal user journey of how someone would share their schedule with the rest of the family thus helping them reach their goals.
And based from the competitor analysis and user research, I have identified the following MVP: Integrated Dashboard and Auto-sync/Share features.
With that strategy in mind, I designed its user flows, wireframes and conducted prototype testings using both paper prototypes and Invision prototypes iteratively.
The Calino app’s visual design was inspired by bright bold colors, such as bright orange and purple, which invoke the feeling of happy sunny morning and colorful children’s art. The playful color choices combine with user-friendly UI created a family-friendly app which both adults and (older) kids alike can safely and easily use.
As the lead designer my role was to lead the UX design process and to produce UI/UX design deliverables based from our research data, while collaborating remotely with an agile team which consisted of the product owner/manager, software developers and UX researcher. I also worked with the Marketing team on Typetalk's website design, UX flow and architecture, and creative direction.
Typetalk saw a decline in user satisfaction so we went and dug into the core of the problem and discovered the need to improve on the usability of Typetalk's topics (a.k.a. "channels" in Slack) management structure. How can users keep track of topics that matter to them?
Research User interviews and affinity mapping/diagramming workshop were conducted with the aim to learn various users' frustrations or pain points, and also to narrow down on which UX improvements to prioritize as we move forward.
Insights From the research insights/findings, we discovered that organizations/teams with many topics were frustrated from having too many favorited topics thus making it harder for users to keep track of conversations thus resulting in disruption of their workflows.
Defining the Problem How might we provide our users with an organization method to organize the topics most relevant to them so they can focus on their task or workflow.
Ideation, Prototyping and Testing
We came up with various ideas and decided to focus on "the folder structure" or we called it "topic groups" which was a convention many users were already familiar with.
For this project, I produced user and screen flows, paper sketches, wireframes and prototype mockups with many iterations in-between to be tested with current Beta users.
Design Solution 1: Topic Groups
After many iterations and testing, we went from using tabs to list "All" topics and "Favorites" where user starred a favorited topic (See Fig. 1a.) to the design of the "topic groups" which empowered users to choose and group the topics most relevant to them, e.g., A designer might choose topics which are design-related (See Fig.1b.).
Design Solution 2: Pinned Topics
We also noticed that for some users, they only need to focus on one or two topics on occasion. Hence, we added the "pinned topics" feature (see Fig.1c.) which allowed users to pin their most visited (or currently active) topics to the top of their topics list. The combination of "topic groups" and "pinned topics" solutions made up the new topics management structure.
A decade of combined experience in design, front-end development, business/marketing and SaaS applications under my belt has turned me into a “T-shaped” designer adept in design thinking, visual data-driven design, and an advocate for solving user problems throughout the product cycle with the iterative UX design process: Research, Data Synthesizing, Design Strategy, Prototyping and Usability Testing — aligning user needs with engineering and business objectives.
I love... gardening, road trips, cupcakes, singing in the shower, my girls, my supportive hubby, and my Brussels Griffon pup named Louie.
In case you're wondering... Flaurensia is actually my middle name and it is Italian. No, I’m not from Italy, silly. Can you guess where I’m from? Let's start a conversation.
My logo contains the initials from my name "S.F.H" and is inspired from the Arizona landscape: Phoenix's grid layout, the curves of the beautiful desert mountains and valleys, and the colors of the south western culture.