Digital Marketing, E-commerce, and UX done right with a twist of lime and a dash of unicorn magic.
Brand Identity
Designer
Digital Marketing
Strategist
E-Commerce
Specialist
UX & UI
Product Designer
Hi! I’m Siska Hines—a digital marketing, e-commerce, and product design unicorn blending strategy with style to craft fresh, conversion-focused experiences.
From Shopify builds and UX design to marketing funnels and content strategy, I help F&B brands, online shops, and service-based businesses launch and grow with clarity and impact.
I’ve also led UX research, user flows, and UI design for B2B and B2C SaaS platforms—turning complex systems into intuitive, human-centered products.
I stay sharp with the latest tools (yes, AI included) and bring a human-centered approach to every pixel, page, and project.
Helping brands grow with websites (and strategies) that sell.
From brand visuals to user flows, I design thoughtful experiences that not only look good—but work hard. By collaborating with business owners and agencies, I create tailored digital strategies that attract high-quality leads and turn them into loyal customers.
Here’s how I make that magic happen…
Brand Identity Design
From logos to color palettes to full brand guidelines, I design cohesive visual identities that reflect your vibe and attract your ideal audience. I specialize in translating brand strategy seamlessly into digital marketing campaigns and websites—so your business not only looks amazing, it performs with purpose across every channel.
My fave design tools? Adobe Creative Suite, Sketch and Canva.
Digital Content Marketing
I craft content strategies, email campaigns, and automation flows that connect with your audience and drive results. I also optimize content with SEO and SEM best practices to boost visibility and performance across channels. Plus, I leverage AI tools to streamline creation, refine tone, and speed up workflows—saving time without sacrificing quality.
My marketing toolkit? Klaviyo, Flodesk*, Mailchimp, GA4, Google Sheets and Docs, Grammarly, ChatGPT, Jasper, Canva Magic Write, Notion AI.
✨ 50% off Flodesk when you work with me.
Social Media Marketing
I create content calendars, optimize platforms like Instagram, Facebook, and TikTok, and drive growth through influencer partnerships and paid/organic strategy. Highlights include 30M+ video views, 35K+ followers, and five-figure revenue through viral affiliate campaigns.
My social media tools? Canva, Later, HubSpot, Meta Ads, Google Analytics, Splice, CapCut.
E-commerce Specialist
From Squarespace to Shopify, I design sales-driven online stores that guide your customers from browse to buy—seamlessly and stylishly. I also bring experience in e-commerce merchandising—curating product layouts, optimizing category structures, and aligning visuals with buying behavior to boost engagement and conversion.
Prefer to DIY? Squarespace is my go-to for small businesses wanting an all-in-one, easy-to-manage website that still looks pro from day one. Work with me to launch a Squarespace site you’ll actually be proud to share.
✨ 20% off first year of Squarespace Business plan when you work with me.
UI/UX Product Design
I map user flows, lead UX research, and build beautiful, intuitive interfaces that deliver smooth, conversion-friendly digital experiences. I’ve worked both in-house and with agencies to design for B2B and B2C SaaS platforms—collaborating closely with product managers and developers to turn complex systems into clear, scalable solutions.
My UX tools arsenal? Adobe Creative Suite, Figma, Sketch, InVision.
Want to see the magic in action?
Check out some of the businesses I've helped grow.
“I’m thankful for Siska’s great advice on ways to improve my website. I’m new to the online business and really appreciate the changes I have now implemented with Siska’s guidance. She was well organized and highly effective! I would definitely recommend Siska for help with your website needs!” (Facebook Review)
— Alison, CEO of Clasp Magic
“Siska is amazing, so open and helpful. She went over my website and gave valuable insight on how to adjust my website to make it more friendly. I love that I'm in the Bay Area, and she's in Arizona, but our Zoom conference made it very easy to work together.” (Google review)
— Kim, Owner of Photos by Kime
A little about me.
I’m a self-starter with a knack for adaptability—thriving in both fast-paced teams and solo missions. With a B.A. in Marketing Management and certifications in Digital Marketing & E-Commerce and User Experience Design, I bring a balanced blend of strategic thinking and creative execution. I’m also the proud holder of a U.S. utility patent for the world’s first wearable baby changing station—an innovation that reflects my passion for practical design with real-world impact. (Patent No. US 11,540,616 B2)
These days, I live in sunny Arizona soaking up family life while working as a high-performing Retail Sales Associate at a luxury resort boutique. Now, I’m ready to dive back into exciting new projects and fresh creative challenges—let’s build something great together.
Need a unicorn on your team?
Bring me in for a twist of lime and a dash of magic.